How did the group buying order for TANING Tart Lemon, with a single order of 3000 cups, come about?

With the increasingly fierce competition in the new tea beverage industry, tea beverage brands are exploring new demands and seeking new growth points. For example, brands such as HEYTEA, MIXue BingCheng, and TANING Tart Lemon are all promoting "group meal orders". Among them, the lemon tea beverage brand TANING Tart Lemon has made a maximum of over 3000 cups per order. How did such a large group buying order come about? 1、 Targeting needs and expanding scenariosWhile modern tea drinks have become a favorite and habit for people's daily work and leisure, they have also gradually given rise to more and more diverse consumption scenarios, such as afternoon tea in commercial and office buildings, commercial activities such as brand annual meetings and exhibitions, private group gatherings, etc. The group buying orders launched by tea brands are aimed at these consumption scenarios where there is a demand for multiple people to drink tea.From the perspective of consumers, when ordering multiple people and cups, especially in situations where specific personnel and taste preferences cannot be determined, such as brand events and business banquets, it is necessary to consider and choose a generally acceptable taste and relatively healthy ingredients to solve the problem of difficulty in adjusting among the public. Just like TANING's lemon tea, it has a popular and creative taste, and the ingredients are fresh and natural, without high sugar and high calorie ingredients such as milk fat added. Not only young people will like it, but elderly and children can also drink it with confidence. Secondly, in terms of price, tea brands will offer corresponding discounts on group buying orders, and TANING has also set up tiered discounts based on the number of ordered cups. Taking into account both cost and activity effectiveness, a moderate price range of 10-20 yuan per cup would be a more ideal choice.From the perspective of category and price, TANING is very suitable for consumer group buying needs. On the food delivery platform, TANING's store ranks high in multiple business districts. According to the salesperson's introduction, brand enterprises such as Boss, Tencent, NetEase, and Evergrande Group are all frequent customers of TANING's afternoon tea group buying project. 2、 Rapid production and efficient collaboration among storesFor tea shops, it is one thing whether they can receive a large group purchase order, and another thing whether they can digest such a large order with so many cups. One of the advantages of TANING's excellent afternoon tea group buying lies in the standardization and high efficiency of its store products, as well as the efficient collaboration between stores.In order to ensure the taste of each cup of tea, TANING visualizes the tea making process and standards. For example, a cup of tea uses a 120~150g perfume lemon, the whole lemon needs to be cut into 7 pieces with a uniform thickness of 3mm, and the fixed parts of the lemon pieces are beaten 25 times with a special container and a metal mallet. In this way, the standards are determined with numbers to ensure the speed and stability of the store's production. At the TANING store, each employee needs to receive unified training from the headquarters before starting work and pass strict SOP assessments. Employees need to ensure the speed of cup production while ensuring that the taste quality of the products meets the standard or above. According to standard operations and store personnel configuration, the production speed of TANING stores can reach 15-30 seconds per cup. This enables TANING to have the ability to complete group buying orders in a timely manner.In order to ensure timely delivery of orders and ensure that the production time does not affect the taste of beverages, when encountering large orders with a large number of cups, TANING headquarters will coordinate and coordinate with multiple nearby stores to complete the task. For example, last year near the coastal city of Shenzhen, TANING received an order for 2050 cups from Perfect Diary Dealer Conference, which was jointly produced by 5 nearby TANING stores, producing 230 cups per hour. The order was finally completed and delivered smoothly within 2 hours. The "group buying big order" campaign launched by tea brands is nothing more than the idea of "exploring needs and meeting them". TANING's excellence lies in its advantage in the category and price range of lemon tea, as well as its essential standard production and efficient collaboration. In today's fiercely competitive industry, where one person grows is one step ahead. TANING's "Enterprise Afternoon Tea" is already enough to gain more advantages and attention in the group buying market.